Privacy Notice

1. What is this about?

adidas is committed to comply with all relevant privacy laws and regulations. This Privacy Notice describes how adidas processes the personal data which we collect when you visit our website and in case you would like to participate in the adidas Easter Egg Competition (“Competition”). This Privacy Notice also provides you with information on your rights under applicable data protection laws, and how you can exercise those rights.

2. Who is the data controller?

Your personal data is controlled by adidas AG, Adi-Dassler-Straße 1, 91074 Herzogenaurach, Germany.

Any reference to “adidas”, “we” or “us” in this notice is a reference to adidas AG.

3. Why do we process your personal data and what is the legal basis on our webiste?

In relation to your visit we use cookies. Cookies are small text files that are sent from a web server to your web browser and stored locally on your computer. The cookie allows the server to uniquely identify the browser on each page.

We use the following cookies on our website:

Essential cookies

We use these cookies so that you can move around the website and use its functions. Without these cookies, the functionalities you have requested cannot be provided. These cookies are necessary to ensure the essential functionality of the website and are stored for the duration of your Internet session.

The following data is processed:

Functional Cookies

We use functional tracking throughout your Internet session for our legitimate interest to analyze how our website is used, detect errors, improve our designs, and test the effectiveness of our website. At the end of the session, only the aggregated results will be processed.

The following data is processed:

Marketing Cookies

We use Google Campaign Manager, Google Analytics and Facebook Pixel so that we can analyze who is visiting our campaign, target advertising on our websites as well as Facebook appearances, and improve our advertising campaigns. Here you can find more information about Google Campaign Manager, Google Analytics and Facebook Pixels.

4. How do we process your peronal data concerning the competition and what is the legal basis

In relation to the competition we process your personal data such as name, year of birth, country, street address, zip code, city, email, phone number. We process your personal data for the purposes of our legitimate interests. Our interests comprise:

Finally, we process your personal data to comply with applicable laws.

5. With whom do we share your personal data?

For the above-mentioned purposes, your personal data may be shared with the following categories of recipients (including recipients outside the European Economic Area) in accordance with applicable laws:

6. How long do we keep your personal data?

adidas will retain your data as long as it is needed for the purposes described in section 3 and 4.

7. Which safeguards do we undertake to protect your data?

adidas will protect your personal data, whether inside or outside the EEA. We may share personal data outside the EEA only after an assessment of reliability and after ensuring that personal data is adequately protected.

We further have appropriate technical and organizational measures in place and signed contractual agreements with our service providers to protect your personal data against loss, alteration or unauthorized access.

8. What are your rights?

You can ask adidas for information on your personal data and a copy of your personal data. You also have the right to demand the rectification or deletion of your personal data and the restriction of the processing of your personal data. You can object to the processing, if and insofar as you doubt our legitimate interests in processing your personal data. Where your enquiry has been rejected, we will provide a reason.

You also have the right to lodge a complaint with a supervisory authority in the member state of your habitual residence, place of work or of an alleged infringement of the GDPR.

9. Who are your contacts?

If you wish to exercise your rights, if you have questions about this Privacy Notice, complaints or wish to contact adidas for any other reason in relation to the processing of your personal data, please contact the Campaign Team with subject “Chile Campaign20”.

Contact details: chile20@adidas.com